WIP is a monitoring observatory of global markets organised to identify development opportunities, to start and manage commercial relationships, to perform communication and marketing activities aimed at building the visibility, reputation and accreditation of Made in Italy products abroad.
WIP is the link between companies and national institutions delegated to foreign trade development and acts within the framework of compliance with the current regulations
WIP works and is closely connected with ICE, the Institute for Foreign Trade, today ITA, Italian Trade Agency. ICE-Agenzia is the body for the promotion abroad and the internationalisation of Italian companies, which reports to the Ministry of Foreign Affairs and International Cooperation. WIP Consulting is a company accredited to the Faculty and to the Promotion Area of ICE-Agenzia, for the support of Italian companies in global markets.
- To monitor opportunities in foreign markets
- To build a network of authoritative relationships
- To formalise business partnerships
01
International public relations
Monitoring of international markets
The identification of target countries functional to the type of products of our customers
Analysis by product sector
Identification of buyers/trading partners by product sector
02
03
Organisation, management and coordination of Incoming activities
Organisation of missions abroad, with the support of the institutions delegated to the development of foreign trade (ICE, Foreign Embassies or Chambers of Commerce).
04
05
Business relations and the creation of trading partner
networks
Conception, design and implementation of communication tools for promotion abroad
Institutional presentation brochures
Multilingual commercial catalogue
Product list
Advertising planning
B2C and B2B promotion
Advertorials in foreign newspapers
06
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